Rhino Project Overview

  • Build worlds largest wire rhino sculpture
  • Create an awareness campaign to showcase the plight of the rhino
  • Create an event for community crafters to show case their work while having a hand in making a difference – PLEASE NOTE that approx 40 crafters from disadvantaged communities are represented in the tent.
  • Create partnerships to build a strong campaign
  • Create partnerships to create sustainable product sales after the event
  • Rhino to travel from the Hermanus Whale Festival to various game reserves to the Kruger National Park where it will be auctioned off.


Progress to date

  • Sponsorship from the Cape Craft Design Institute for marquis tent, tent branding and story boards
  • Sponsorship from the Hermanus Whale Festival include: space for tent, tent security and including the Rhino Tent in ALL media as a feature for the festival 2011
  • Campaign Logo designed by Three Giraffes Graphic Designs
  • Guinness World Records – we meet all criteria and challenge is being processed.
  • Social Media for the campaign to include: Interactive Facebook page and live web stream images, set up of email campaign and branding of email campaign.
  • Media coverage of the project by the Hermanus Times
  • Media partnership with the magazine: Life in balance
  • Celebrity spoke person: TO BE CONFIRMED
  • Sponsorship from StopRhinoPoaching.com to make space available for crafters to sell product through their website to create a sustainable link between income and conservation. They are also working on flying the wire crew to meet Metsi the rhino to give them a perspective for their design. Sponsorship from sculptor John Bassi for a bronze Rhino to be auctioned in a silent auction during the festival AND a wax model to guide the wire crew’s design progress.


The Little Shoppe & Studio Project

A vibrantly creative craft project focused on creating sustainable income through creative design in the fight against poverty.
Mimosa House, 10 Mimosa Street, Hermanus – Old Industrial Area
+27 (0) 73-231-7445
thelittleshoppe@whalemail.co.za

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